S.T.A.L.K.E.R. 2 and ATB present a large-scale collaboration featuring interactive cards, an almanac, and prizes

ByBoosteroid Team

The studio GSC Game World, in partnership with the ATB supermarket chain and the company Loyalty Games, announces the launch of a масштабний multimedia project based on the game S.T.A.L.K.E.R. 2: Heart of Chornobyl. From April 15 to June 9, 2026, visitors to ATB stores will be able to take part in a unique campaign that combines a collector’s edition book, “S.T.A.L.K.E.R. 2: Memory of the Zone. Interactive Almanac,” with a series of interactive cards that provide access to audio archives of the Anomalous Zone. The publication contains details about the history of the S.T.A.L.K.E.R. 2: Heart of Chornobyl universe, including information about the first story expansion, S.T.A.L.K.E.R. 2: Cost of Hope.

Collector’s book: an artifact for true explorers
The central element of the collaboration is the unique edition “S.T.A.L.K.E.R. 2: Memory of the Zone. Interactive Almanac.” It is an interactive guide that allows for deeper immersion into the game’s universe through exclusive texts and detailed illustrations. In addition to its informational content, the book also serves as a functional storage system with slots for collectible cards. The price of the collector’s book is 399 UAH.

Interactive cards and NDIChAZ audio archives
The project invites participants to collect a full set of 48 interactive cards, each serving as a key to hidden layers of the Zone. Users can scan a card to listen to the “Voice Diaries of the Anomalous Zone.” These are unique archives from NDIChAZ, recorded by professional actors who are the voices of characters in S.T.A.L.K.E.R. 2: Heart of Chornobyl. Each audio track offers an opportunity to uncover the Zone’s mysteries and experience its atmosphere firsthand.

Over 7.5 million rewards
Each card received is not only part of a collection but also a real chance to win valuable prizes from the project’s partners: the MOYO retail network, GSC Game World, and the cloud service Boosteroid. The total prize pool includes more than 7.5 million rewards, turning every find at ATB into a potential trophy.

Among the prizes awaiting participants:

  • Digital copies of S.T.A.L.K.E.R. 2: Heart of Chornobyl in the Ultimate edition
  • Physical collector’s editions S.T.A.L.K.E.R. 2: Heart of Chornobyl Ultimate Habar Pack
  • Board games based on the S.T.A.L.K.E.R. universe
  • A wide range of electronics from MOYO: professional gaming hardware from HyperX, laptops from ASUS, as well as products from PlayStation, 2E, Rowenta, Bosch, and other well-known brands
  • Valuable certificates from MOYO and Boosteroid

This collaboration transforms a regular shopping trip into a true “artifact hunt,” where each card may hide a top-tier device or a long-awaited copy of the game.

The collector’s book and game cards can be purchased exclusively in ATB supermarkets from April 15 to June 9, 2026. This project becomes a landmark event at the intersection of retail and the gaming industry, offering millions of Ukrainians an innovative way to interact with a beloved universe. The S.T.A.L.K.E.R. 2 and ATB collaboration proves that the Zone is much closer than it seems, and becoming part of it is as simple as visiting your nearest store.

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